Vertical Consumer Markets
Our Marketing & Sales Consulting group manages a portfolio of diverse vertical markets ranging from:
Online Retail, Travel & Leisure, Sports, Nutrition & Diet, Personal Technology & Mobile Computing, Small-to-Medium Size Business Marketing and Parenting Products.
Our Web Business Services Group specializes in:
- Web Site Planning, Development and Graphic Design
- Online Hosting Solutions, Branding and Client eMail Services
- Search Engine Optimization, Web Page Ranking Improvement and Strategies for Top Search Engine placement
Marketing Strategy Consulting: Market Segmentation
There are many ways to segment any market and hundreds of variables that might form the basis for a segmentation. This marketing strategy consulting service applies technologies that cut through a constellation of possibilities to choose the approach that yields the most profitable solution. Our pioneering, proprietary method of market segmentation suggests the best way to segment the market and rank orders alternative market targets using return-on-investment criteria.
Marketing Strategy Consulting: Positioning
Helping companies develop a compelling positioning—the succinct, lasting message you want to fix in people’s heads about your product or service—is a key benefit of our marketing strategy consulting services. Most brands do not have a clear positioning. CMA can identify the strongest positioning opportunity by uncovering what is really important to your targets, not what they say is most important.
Marketing Strategy Consulting: New Product/Service Development & Pricing
Everyday, marketers face critical decisions about the features, benefits, and pricing of new and established products and services.
Marketing Strategy Consulting: Advertising Strategy
Our marketing strategy consulting services includes advertising pre- and post-testing. This proprietary marketing strategy consulting service captures multiple indicators of advertising performance in a single measure of campaign effectiveness, also known as advertising sales impact.
Marketing Strategy Consulting: Media Optimization
As part of our marketing strategy consulting service, CMA offers a powerful, proprietary approach to media selection. Our media optimization model creates a financially optimal media plan to reach target audiences most effectively and efficiently.
Marketing Strategy Consulting: Customer Service Development
This marketing strategy consulting service creates “highly profitable” customer service programs, designed to balance service requirements and costs in order to retain high-value customers at an attractive price.
New Product Development
Our team of new product specialists have diverse experience in multiple international markets identifying marketing opportunities and creating product development and launch plans.
We have tools such as KANO and QFD at our disposal to assist you in your NPD goals.
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